MINI / SPCA - Worlds First Driving Dogs.

Approaching the Christmas holiday season, a peak time for dogs being abandoned, MINI saw an opportunity to help the SPCA and boost their own brand in the process. The problem was, in New Zealand, too many people write off rescue dogs as second-rate mutts with behavioural issues, so finding them homes, especially during this peak period, was difficult. We needed to change that. The fact is, rescue dogs are as smart as any other dog and if more people knew this, more dogs would find happy homes.

Roles: Editing, Colour Grading, Post Workflow

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